For those of you who are readers of Threads, Sew News, Vogue Patterns and many other sewing publications, you know that Cecelia Podolak is amongst other talents, a genuine “pressing expert”. One of the few people that can actually claim this title.
A few months back I called Cecelia to see if she would do a review of our new Digital Velocity V100 iron. A short time later I received in my inbox the most detailed product review a manufacturer could hope for. It is a testament to the type of person Cecelia is, that her review expands a little over four pages long!
If you are looking for a new iron, you owe it to yourself to read her analysis of this remarkable product. You can read the full review here, with thanks to Cecelia for her permission to have the article appear on this blog.
About seven or eight years ago a sewing dealer acquaintance of mine told me we shouldn’t bother introducing our own line of steam presses. “A passing fad” I think was the way he described it. Boy, am I glad I didn’t listen to him. Our Empressa steam press sales have been a bright spot in a challenging economy and they continue to increase every year.
The basic idea behind steam presses is very simple… iron, without using an iron. As time has progressed, the pressing area has increased in size, and the temperature control has become much more consistent as they’ve incorporated new technologies.
We are very pleased to present the latest, and most advanced Empressa ever, the S550.
With apologies to readers who’ve been checking our blog, (since July 21st) waiting for a new postings. Well better late then never right?
The truth is that my absence has been equal part work overload (thankfully, Art is back today) and part hesitation as to what to do with this whole blog thing. I have to admit I haven’t quite figured out what approach this blog should be taking. But for the time being, I’m going to trust my instincts and just forge ahead with some straight news, and whatever else pops into my head.
So without further ado, it’s time to get back to posting.
Last month we launched the new Digital Velocity V100 compact vapor generator iron. Like any new product, you do the work, sit back, and hope that you’ve gotten someone’s attention. We had so much anticipation for the new V100, (particularly amongst quilters and sewers) so when it finally arrived and started to sell like hot cakes, well to say the least, we were very, very happy (kinda like a proud parent).
For those of you who are curious about the new V100, please call your local dealer for a demo. If they don’t have one, implore that they buy one for their showroom. This is a very special iron, and you are going to love it. I promise.
Here’s another great “how-to” video done by Real Simple Magazine. A great watch if you have a couple of spare minutes and want to learn a few shirt ironing tricks. I’m sure I’ve seen that iron somewhere before!
It’s not everyday that we see a professional ironing products review.
Kathleen Fasanella of the Fashion Incubator is someone who is very passionate about the garment industry and does a wonderful job commenting on the state of our trade on her website www.fashion-incubator.com.
If you are considering an investement for your small business, or perhaps for your hobby, her thoughtful review of our popular i500 ironing station and our C81 vacuum and up-air pressing board is well worth a few minutes of your time.
Stumbled upon a great “how-to” video done by Real Simple magazine. A great watch if you have a couple of spare minutes and want to learn a few ironing tricks. Pretty cool iron too!
We are pleased to present the J420, the newest addition to our IronMaven family.
The J420 is essentially a new and improved version of our popular J410. We’ve upgraded some of the internal parts to make the J420 even more robust, and we’ve used the same iron as our more expensive J490A.
The 1.2-liter (5-cup) water capacity is sure to please those that do a lot of ironing, and priced at just $249.00 retail, it is aimed directly at those who are looking for professional features, with Made in Europe quality and sensibility.
The Iron Maven J420 is in stock, and available for immediate delivery.
I was delighted to pick up this months GQ Magazine (okay, having images of Kim Kardashian didn’t hurt) to discover a well thought out article on the joys of ironing.Yes, I said ironing.
Seems that the modern male might be taught a thing or two about looking after their most precious Armani’s and Hugo Bosses. The article, written by Mark Healy, hits the nail right on the head, “beyond the environmental factors, the real reason you should be washing and ironing your shirts is that they’re your shirts”. Hallelujah!
Okay, as an iron manufacturer we’re a little biased (a review of our Digital Velocity V95 is on the same page) but if I can take my company hat off for a minute, doesn’t it make sense that ironing should join other movements du jour, like the slow cooking sensation? Isn’t it time to take back those every day tasks that our pre-recession brains deemed as too petty. Maybe we can learn something from these tough times after all.
Heck, Mr. Healy even suggests ironing while watching the football game. Throw in a beer or two and I’m sure we could enlist some willing guys.
For years now we’ve been asked why we didn’t offer a sleeve board for our popular C81 and C88 home/professional active ironing boards. So when we finally got around to designing one, we figured we would go one step further and add an optional bottle holder for all those customers that insist on using a gravity feed iron (why you would want to use a gravity iron over a steam boiler system is still beyond me, but I digress).
So now we have 3 terrific options. The sleeve board and bracket (#C8SH), the bottle holder and bracket (#C8BH), and one that includes both accessories (#C8SBH). I really love what we’ve done with the sleeve board. It was very important to design a sleeve board that would be convenient to use, and move away when not required (plus we’ve used a terrific quality cover/pad set). The combination makes great sense as well for gravity iron owners. When you compare the package with our competition, ours is priced hundreds of dollars less, and provides in my opinion, a superior product. Plus we have cETLus approval on both our C81 and C88 active ironing boards.
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