
It’s official. We’ve got four weeks to go, and we’re off to Chicago for the 2009 Housewares show.
Chicago is one of my favorite places to visit. Whenever we’re there, the first restaurant on our list is always Cafe Iberico. I guess it’s the favorite of a few others as well, as it ’s always packed solid with hungry tapas fans.
On the show front, we’ve got a few surprises this year with some great new products and a brand spanking new booth. As always, you can find us in the Lakeside Building, booth L11033.
Please make sure you come by to say hello. And if you’ve got some favorite Chicago restaurant spots of your own, I’m sure the foodies that are reading this would like to hear your choices. in our comments section. See you in Chicago.

New UberLight 8000 Series LED Task Lights
Wow, what a busy week so far. Yesterday I write my first blog ever. Then later in the day we launch our new website. Today, I get to talk about something that we’ve been working on here at Reliable for the last 18 months, our new ÜberLight 8000 series LED task lights.
We first came up with the idea of creating an LED light well over 2 years ago. It seemed the logical next step in the evolution of our ÜberLight series of lights. We thought a couple of months of tooling, and we’d be off to the races. Boy were we wrong. The project was much more complicated than we originally expected.
The main obstacle was developing the fixture head. We used our 7000 series lights as a template, but we quickly realized that what makes a good halogen light does not necessarily make a good LED light. LED’s are so much more powerful. We use 28 bulbs in our fixture head. It took many months, and many tries to get them into the correct position, with the right balance of brightness and direction.
A year and a half later, I’m pleased to announce that we’ve produced a series of task lights that are absolutely wonderful to use. LED’s are so exciting to work with. The energy savings alone guarantees these lights are a sure investment for anyone who requires a quality task light. The life of these bulbs is simply amazing… up to 60,000 hours!
I just wish that someone would offer this technology of lights as replacements for our halogen ceiling lights at home. I’m really getting tired of changing those suckers.

www.reliablecorporation.com
I really think being a stickler to detail can be a curse. This is our third website remake in 2-1/2 years. Each time we finish one, I sit back and say YES, this is the one. Unfortunately, that euphoric feeling will last for about a month, and then the wheels begin to turn.
For our newest remake, I decided to get a proper design. A special thank you goes out to Megan at Ampers & Aster for the terrific job she did. Good design is everything, and there is no one better than Ampers & Aster.
Being a Netsuite hosted site, means there are lots of challenges. For all the back end work, big thanks go out to Ruben & Ivan and the whole team at BluePointUSA. You guys really hit the ball out of the park with this site.
Okay, so I think (and hope) the euphoria is going to last more than a month this time. Other than this blog, we’ve created some great new content, with new icons and a more easy to use layout. The product page is now without tabs, so all of the information is right at your fingertips, without the need for extra clicks.
All in all, I think it is a big improvement from our old site. I hope you like it too, and I welcome your comments and feedback. And I promise (for now) no new sites for a while.

So it took 54 years. We finally have our very own, real live Blog! Okay, so there weren’t blogs 54 years ago. I’m still very excited about this portion of our new site. By the way, my name is Robert Kahn, and I am the owner and president of Reliable Corporation. I will be the administrator here, although I hope I’m not the only contributor.
The fact is, as you will no doubt find out, I’m not much of a writer. So you’ll have to be patient with me as I develop my writing chops. But I am very passionate about my company, and the products we produce. I think we do some pretty cool things here. And I can’t wait to share more of the inside “stuff” with our customers and friends.
So I have to tell you that I’m just out of the gate with this whole social networking thing. I still don’t quite get Facebook, Twitter, Linkedin and so on, but our SEO guru Ivan at BluePointUSA promises me that it is the way to communicate in the 21st century, so who am I to argue.
No doubt the journey will be challenging, but hopefully fun and adventurous. I hope you will come back often and share this site with your friends and colleagues.